The Project
Our primary objective was to develop a strong brand identity and user-friendly digital presence for SMASHmouse, a versatile expression MIDI foot pedal aimed at musicians and producers. We aimed to design a compelling logo, create an engaging website UX/UI, and formulate a marketing strategy to generate awareness and interest.
Additionally, we supported SMASHmouse with trade show branding and planned a Kickstarter campaign to fund production, with the goal of surpassing investor targets and establishing a foothold in the market.
Design Approach
We began with brand development, crafting a dynamic logo and visual identity that reflected the energetic and multifunctional nature of the product. The website design focused on clear messaging, intuitive navigation, and showcasing product features through interactive wireframes and prototypes.
Our marketing strategy incorporated storytelling around the product’s versatility, reaching out to musicians and producers via digital channels and trade shows. For the Kickstarter campaign, we developed compelling visuals, demonstration videos, and engaging content to entice backers and illustrate the pedal’s unique capabilities.
A Revolutionary New Pedal
Smash Mouse is a universal pedal that is changing the way people use their computers. We used the original CAD files for the physical prototype to create animations to demonstrate the basic functions of the pedal.
A Universal Multi-Pedal
Smash Mouse can be used in three different modes including playback with a wide range of specific, intuitive functions, mouse mode for 360 degree functionality or multi-mode to combine all functions. We used visual diagrams to aid in demonstrating the pedals's functions in addition to live demos and animations.
Project Results
The campaign was a resounding success, achieving and exceeding the investor goals within a short timeframe. The website effectively converted visitors into backers, while the trade show presence increased product visibility among industry professionals. SMASHmouse secured funding to move into production, and the established brand identity continues to support its growth in the competitive music gear market. The project not only delivered a visually cohesive product launch but also positioned SMASHmouse as a standout innovation in MIDI foot controller technology.