The Project
Our team was tasked with developing a bold, memorable brand identity for Go Energy Drink, including the visual design of the product, point-of-sale (POS) promotional materials, and a comprehensive marketing strategy. The goal was to create a product that stood out on shelves, resonated with target consumers, and achieved widespread distribution, starting with placement in Kroger grocery stores nationwide.
We aimed to establish a cohesive brand presence across packaging, promotional displays, and digital channels that would drive consumer engagement and sales.
Design Approach
Our approach combined digital design techniques with traditional sketching and composite creation. We started with rough sketches to brainstorm and refine concepts for logo, packaging, and POS displays. These sketches evolved into detailed digital composites, allowing us to experiment with colors, typography, and visual elements in a virtual environment.
Throughout the process, we integrated product design principles to ensure the packaging was both eye-catching and functional. This iterative process helped us craft a striking brand identity and product look that aligned with the energetic, youthful vibe we aimed to convey.
Digital Messaging & Advertising
GO Energy Drink advertising campaign is built around focusing on the coconut infused water which gives GO Energy an unique identity in the crowded energy drink market.
Project Results
The culmination of our efforts resulted in a vibrant, cohesive branding package that successfully launched in Kroger stores across the country. The product was embraced by consumers, leading to strong sales performance and prominent shelf placement. The POS promotional materials effectively drew attention and contributed to increased in-store engagement. Our strategic marketing plan, coupled with the compelling visual identity, positioned Go Energy Drink as a competitive new player in the energy beverage market, gaining significant market traction and establishing a foundation for future growth.