The Project
The primary objective was to design a comprehensive, user-friendly interface for Optic, Amazon's key software platform that manages robotic systems and operational workflows across fulfillment centers worldwide. The goal was to create an intuitive experience that enhances operational efficiency, reduces user workload, and supports seamless coordination between robots and human staff.
The primary objective was to design a comprehensive, user-friendly interface for Optic, Amazon's key software platform that manages robotic systems and operational workflows across fulfillment centers worldwide. The goal was to create an intuitive experience that enhances operational efficiency, reduces user workload, and supports seamless coordination between robots and human staff.
We aimed to leverage user insights to develop a system that consolidates diverse management tasks—such as daily floor activities, ticketing, maintenance, and supply chain oversight—into a unified, easy-to-navigate interface.
The Design Approach
Our approach combined extensive user research, including interviews and contextual observations within the fulfillment centers, to deeply understand operational challenges and user needs. We employed iterative wireframing and prototyping, conducting usability testing at each stage to refine the interface.
Our approach combined extensive user research, including interviews and contextual observations within the fulfillment centers, to deeply understand operational challenges and user needs. We employed iterative wireframing and prototyping, conducting usability testing at each stage to refine the interface.
Agile design practices allowed us to incorporate real-world feedback quickly, ensuring the platform delivered on both functional and aesthetic levels. Collaboration with Amazon's engineering and operations teams was key to aligning the design with technical feasibility and business objectives.
Hi-Res Prototype
Screen Flow
Screen Flow
Optic was designed and developed to provide a comprehensive tool set for multiple job roles to better manage the 24/7 workflow of Amazon's fulfillment center warehouses. Optic combines a 2D/3D map based application with the most current, optimized data to manage robots, equipment, workstations and teams through all the states of incoming inventory to be scanned, sorted, packaged, and shipped. We designed and developed Optic from initial conception to preliminary plans for a 2025 North Amercian fulfillment center rollout.
Tablet Version For GPS Tracking
We designed and developed a separate UI for a tablet version to assist in issue tracking and resolution. Optic uses GPS to geo-locate physical issues on the floor for inspection, trouble shooting, and recording resolution steps for an expanding knowledge base. Optic on tablet is an invaluable time saving tool for the fulfillment center floor monitors.
Application Design System
We implemented a design system for Optic that encompasses all the different colors and supporting graphics to indicate all the different robots and equipment states. This design system takes into account other fulfillment center management software and is cross-system compliant as well as ADA compliant.
Project Results
The redesigned Optic platform significantly improved user efficiency, saving each operator approximately 1-2 hours per day—translating into massive productivity gains across fulfillment centers. The intuitive interface reduced training times and minimized operational errors, while real-time data visualization provided clearer insights into robotic and floor activities. These enhancements contributed to smoother supply chain operations and reinforced Amazon’s commitment to innovation in warehouse management. Overall, the project demonstrated how thoughtful UX/UI design can drive operational excellence in complex, high-stakes environments.